July 25, 2010
Get Bigger Business By Using A Wholesale Source
For those dealing in retailing online, or even in conventional brick and mortar outlets, a vital ingredient to success is a trustworthy wholesale seller. A wholesale seller is the place that you purchase all your items to sell to your shoppers, and they typically deal in bulk orders which they sell to you in smaller lots. What this implies is that you get a double advantage of their big purchasing power and you buying in bulk to make more savings. One of the greatest advantages of doing business this way is that it’s the fastestway for you to increase you profits and ensure that you are able to satisfy your consumers with high quality products, dollar store merchandise for example.
In basic business terms, a wholesale retailer is the one thing that you need to succeed. It doesn’t matter how many consumers you are attracting to your website, or how pretty it looks, if your prices aren’t competitive you can bet your bottom dollar that you’re not going to be producing excellent sales. Obviously, sales are the be all and end all of your company, as if no one is placing any purchases, then you aren’t creating any profits.
To understand the function your wholesale seller will play in your company, you must seethem as a direct agent for a vendor. Manufacturers in general will not sell their goods to retailers, as they don’t have the buying aptitude to get large enough quantities of items. Hence a wholesale seller steps in and generates a bulk purchase from the vendor. The wholesale source then supplies smaller numbers of the items to retailers, who in turn offer individual goods to their customers. Some people try to bypass the wholesale seller by going right to the manufacturer, but this normally won’t work as the manufacturer’s markup to sell smaller quantities is higher than the price that you can buy from a wholesale source.
You can sell the products like as seen on tv that you buy in a number of different places. If you decide to design your own online retail store, or even a physical store, it’s vital that you have a grasp of fundamental marketing terms so that you are aware of the sorts of activities that you will need to do to get shoppers.
A good option to this is to utilize a hosted resolution which is offered by a wider company and will allow you to draw from their commerce skill. Otherwise, you may learn that online stores and auction sites are a better place for you to conduct business, as in general you don’t have to do any self promotion of your items in order to create a profit.
Also, you will find that endorsing plays a large role in your simple marketing terms, and this can normally eat into your capital, so if you can utilize another solution- such as one provided immediately by a wholesale seller – you will realize that you are able to make sales and use dropship products much more easily while also preserving your hard-earned funds.
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Entrepreneurs often worry about how to accurately value and buy a business that is up for sale. Numerous intangibles can often be involved and these can “muddy the waters” when it comes to arriving at a true value. It is possible to “number crunch” all the financials, pay some attention to benchmarks and get input from industry experts, and it’s also often possible to value freehold or leasehold assets, inventory and generally kick the tires. When it comes to an Internet business or website for sale, however, a whole different set of potential issues emerge.
The Internet has grown to become a very significant part of our lives, fundamental in many respects, even during its relatively short existence. We often wonder how we might function without access to the Internet, used as we are to jumping online whenever we need answers to our burgeoning list of questions. However, due to this invaluable nature, a website business should be more attractive. After all, if the business has been well put together, then there could be a whole lot of potential for growth. It seems clear that we will increasingly rely on the Internet for our research and for the purchase of products and services through this new decade.
As the Internet is still relatively in its infancy, many conflicting valuations may arise and you could be faced with seemingly contradictory facts and figures. Certainly we may find that it is difficult to value an Internet business, but due to the very nature of the beast it is likely that we will be able to find all the resources necessary to conduct our research online.
In general terms, an Internet business relies completely on its traffic generation methods and the quality of its websites. You’re not dealing with conventional marketing here, but with Internet marketing, e-mail interaction, list generation and other specific variables.
A website often relies on the strength of its domain name, and originality and creativity can sometimes represent a distinct value; you will be able to check this value at specific sites online. As most people find websites through the major search engines, site optimization is very important so that researchers can find the site according to specific keywords. You will need to know what the specific keywords are for the business and how the seller actually markets them.
One of the first things you will need to do is to find out all about the construction and design of the website. You may well need to get help if you are not technologically astute. Find out who designed and built the website, who is currently in charge of maintaining it, what form of coding they used and where it is all hosted and maintained. Above all else, you need to be sure that the site will be available as much as possible and that you will have access to all the data necessary to maintain the site to your optimum advantage going forward.
Analyze the existing clients and see how long they have been loyal to the business. Find out how they discovered the site in the first place and the best marketing initiatives to date. If it is a service related business, just who will provide the services after everything is sold. Ensure that you have access to a sufficient amount of talent and should the business rely heavily on the outgoing seller, ensure that he or she will be available to help you in the future.
With an unusual business niche, you might look on the one hand at this and conclude it could be a definite and exclusive asset, but be wary if your business operates in certain areas, as legislation in the future may impact you. It almost goes without saying that you should be sure that there is a demand for the services or products represented by this venture and never assume that a novel idea will sell simply because of what it is. It’s always a prudent decision to buy website business assets selectively when you are trying to get into the online world!
Richard Parker is the President and founder of the prestigious Diomo Corporation – The Business Buyer Resource Center. His celebrated materials, seminars and consulting have encouraged thousands of aspiring business buyers from around the World to pursue their dream to buy a business.
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Entrepreneurs often fret when it comes to the calculated value and whether to buy a business for sale. Numerous intangibles can often be involved and these can “muddy the waters” when it comes to arriving at a true value. It’s possible to investigate all the financials, refer to benchmarks and talk to experts, valuing leasehold or freehold asset positions, inventory levels and generally conducting a wide exploration. When it comes to an Internet business or website for sale, however, a whole different set of potential issues emerge.
The Internet has grown to become a very significant part of our lives, fundamental in many respects, even during its relatively short existence. We often wonder how we might function without access to the Internet, used as we are to jumping online whenever we need answers to our burgeoning list of questions. It is this invaluable nature that should make a website business attractive to start off with. If the whole business has been put together well, then it could represent major growth potential. As we go forward into the new decade, we will undoubtedly rely more on the Internet for our research and the subsequent purchase of services and products.
As the Internet is still relatively in its infancy, many conflicting valuations may arise and you could be faced with seemingly contradictory facts and figures. Certainly we may find that it is difficult to value an Internet business, but due to the very nature of the beast it is likely that we will be able to find all the resources necessary to conduct our research online.
Generally speaking, an Internet business is only as good as its website and its traffic generation methods. You’re not dealing with conventional marketing here, but with Internet marketing, e-mail interaction, list generation and other specific variables.
The website may rely heavily on its actual domain name, which by itself is likely to represent a certain value and can be checked at specific valuation sites online. Remember that a majority of people find websites through search engines and the optimization of the site is important relative to the keywords used by the searchers. Know what the specific business keywords are and how the outgoing seller markets them.
You need to know everything you can find out about the design and construction of the website. If you are not technically astute, get help here. Who designed and built the website, who maintains it, what coding is used and where is the site hosted and maintained? Above all else, you need to be sure that the site will be available as much as possible and that you will have access to all the data necessary to maintain the site to your optimum advantage going forward.
Look at all the existing clients and see how long they have been doing business. Find out how they discovered the site in the first place and the best marketing initiatives to date. If it is a service related business, just who will provide the services after everything is sold. Ensure that you have access to a sufficient amount of talent and should the business rely heavily on the outgoing seller, ensure that he or she will be available to help you in the future.
If the business niche is off the beaten track, you could view this as a potential asset due to exclusivity, but on the other hand be sure that your new business will not become the subject of some new or fresh legislation in the future. As with any venture such as this, satisfy yourself that there is a demand first and do not assume that a novel idea will sell, simply due to its novelty! It’s essential to buy website business assets carefully when you venture into the online world!
Richard Parker is the President and founder of the prestigious Diomo Corporation – The Business Buyer Resource Center. His celebrated materials, seminars and consulting have encouraged thousands of aspiring business buyers from around the World to pursue their dream to buy a business.
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April 7, 2010
Useful Points For Buying A Truly Successful Restaurant
The food and beverage industry has always been one of the most attractive for the would-be entrepreneur. When we consider fundamentals, something that each one of us must purchase to survive, food and drink of course comes in at the top of the list. While this may be the case, there are many complex and interrelated issues to consider before you buy a business involving an existing restaurant and it’s important to bear in mind that less than one in 10 purchases will actually succeed. Correct valuation upfront and an adequate process of due diligence will help you to survive against these odds and prosper.
When you begin trying to buy restaurant business assets, you’ll quickly learn that one of the key skills you’ll require is the ability to decipher information and to communicate effectively. You will need numerous meetings with the seller and don’t be surprised if the early ones don’t reveal some fundamental facts and figures. It is natural for the seller to be a little protective and to want to gauge your enthusiasm and see whether you are really serious and qualified before divulging delicate data.
Before you can start projecting a position in the future, you need to know some basic facts and figures. How many tables are there in the restaurant and what style of food does it focus on? You need to know how many meals are served per day, per week and by month and if the menu is somewhat specialized, are the supplier contracts strong enough and is the supply chain sufficient?
In any business, labor costs are significant. How do the costs breakdown in this particular business and be careful if the strength of the organization is entirely based on certain personalities, key figures, or even the master chef. You may not expect to get a lot of the finer details during the early process, as a seller often wants to keep any news of a potential sale away from the employees until the appropriate moment.
When you start to compose a check-list of questions for the owner – and you might find you have hundreds, don’t be afraid to be as specific as you need to be and insist on appropriate answers. Before you even go there, however, understand that this kind of business involves very long hours and is typically a seven days per week concern. You will definitely be required to be good at managing people, dealing with significant problems and you might have to be patient before you can expect to see any profit from your endeavours.
Some of the challenges you may well face as a new owner include the ability to consummate new relationships with your suppliers. Sometimes certain suppliers may view a change of ownership as their chance to amend contracts to their benefit. Don’t be surprised if you have to deal with distraught people who may be concerned because their table is not ready for them, although they booked it but still arrived past their scheduled time. You must be able to motivate your employees and be able to handle all situations immediately, resulting in praise or termination accordingly.
When you’re sure that you are cut out to buy business interests in the restaurant industry, have tabled the right questions and received the comprehensive answers, are happy with your interpretation of the financials and contracts, then you are ready to discuss the value. Always work with knowledgeable experts in the field who have experience in the restaurant industry and use their findings to backup your own thoughts. Find out what the bottom line is, how much the owner makes in terms of salary, net profits and benefits and then adjust this figure downward based on any capital expenditure you feel you may have to make.
With any restaurant for sale, the three major costs involved – labor, rent and food, should be no more than two thirds of total expenditure and always remember that you will have to have a superb marketing plan so that you can tell everyone about your new creation.
Richard Parker is the author of the How to Buy a Good Business at a Great Price series. As President and founder of Diomo Corporation – The Business Buyer Resource Center, his materials, seminars and consulting have helped thousands of business buyers realize their dream to buy a business.
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There certainly is no feeling of freedom to compare with the joy of being self-employed and truly independent. Running a business gives you the opportunity to dictate the amount you earn and prepare for your future adequately. Nevertheless, there is quite a challenge ahead of you and no guarantees of success! Be aware that there are significant risks associated with buying a business and this concept is not for the faint of heart or for someone who is easily confused.
If you have never run a business of any kind before you may be wondering where to start. You might like to consider buying an existing business as it is true that a lot of the leg work has already been accomplished and the business is established to a certain degree. While this is certainly true, you need to ensure that you walk into any situation with your eyes wide open, do a considerable amount of research, consult qualified experts, ensure that you value the business appropriately and at all costs, conduct your due diligence thoroughly.
If you have determined that you are going to buy business interests, consider all the steps that you will need to take next. Never be tempted to short cut or to let your heart rule your head. It is natural to develop an enthusiasm for what you are doing and the prospects ahead and if you see positive signs during your process of discovery, this can lead to you wanting to jump ahead enthusiastically. If you don’t watch out, serious problems can arise.
Successful entrepreneurs know that time in preparation, while it may be a very lengthy process and therefore somewhat costly, is money well spent. Whenever you buy a business for sale, the effort that you put in up front pays dividends all the way down the line as you proceed. As such, expect to spend money researching your business in terms of time at the very least, invest in educational materials, and you won’t be tempted to try and rush through the process.
If you’re new to the world of the self-employed and you’re looking to buy a business, understand that you will need to possess certain essential traits and you must maintain a positive but realistic approach throughout. Right at the top of your list should be common sense and a realization that if something appears to be “too good to be true” then it always is, without question. Humor will definitely be an ally as well, as this procedure can be very lengthy and will require you to maintain a positive attitude.
It’s essential to strive to be a good communicator, as you certainly will need to be, as the seller and other interested parties must be grilled for information, as you impart your needs and requirements to them. By asking the right questions at the right time, you can determine a lot from the answers that you receive.
Richard Parker is the author of the How to Buy a Good Business at a Great Price series. As President and founder of Diomo Corporation – The Business Buyer Resource Center, his materials, seminars and consulting have helped thousands of business buyers realize their dream to buy a business.
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In times gone by a gas station has often been seen as a very lively investment, certainly when gasoline was a relatively stable commodity and the price was low, especially in the USA. In the past, there wasn’t so much pressure to cut down on oil sales or to be selective in our energy use, due to carbon emissions and consequent global warming effects. As time has gone by we can see that conspicuous energy consumption is no longer permissible and the run-up in gas prices in recent years has turned our focus toward hybrid or electric vehicles. Having said that, our society will continue to rely on gas powered vehicles for our transportation in the future and the typical gas station will develop into a destination for a variety of other products and services.
Perhaps more so than any other business, location is very important when it comes to the selection of a gas station for sale. While the value of the location may appear to be obvious, you must consult the local authorities before you go too far into your process to determine whether any significant road construction projects may be in the pipeline, or if there are critical environmental issues to address such as upgrading storage tanks, or past litigation for infractions. In certain circumstances, these could decimate your income!
It’s certainly true to say that gasoline sales by themselves may not represent a significant margin potential, so to value a gas station when you’re looking to buy a business, you may often rely on ancillary sales and other products or services. If the location you are looking at is not so advanced in these respects, consider the potential. For example, what about installing a convenience store or finding another organization to handle it for you on a licensing basis. Could you place a first-class car wash operation on property and benefit from revenues here?
If you want to buy gas station business assets correctly, you should note from the beginning that an operation which could be classified as full-service, in other words gas, car wash and c-store, could command up to three times the owner benefits. Owner benefits can be made up of salary, profits, any perks, while adjusted for interest, depreciation and any other capital expenditure that you might have to make. If a simpler establishment is of interest to you, for example maybe due to its potential, you might expect to pay just one or even two times the owner benefits.
Pore over your business financials, your supplier contracts and make sure that you have adequate discussions with any landlord involved. Be careful when talking to the landlord, as they may often try to ensure that the incoming new owner is fully able to make the business a success, before doing anything!
Keenly observe what is going on at the gas station during the process of observation. Be careful if you see the owner working “hands-on” for considerable periods of time. If many of his family members are seen putting in a lot of effort, they may be working below market rates, being paid under the table or maybe not at all; what if you had to recruit paid staff to do their jobs? Make sure that you observe the busier time periods, counting traffic and people, so you can gauge the potential accurately and know how to create a good offer.
Richard Parker is the author of the How to Buy a Good Business at a Great Price series. As President and founder of Diomo Corporation – The Business Buyer Resource Center, his materials, seminars and consulting have helped thousands of business buyers realize their dream to buy a business.
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Everyone needs to eat to live, and over time we’ve established a habit of making this process a social one. As such, a restaurant for sale is one of the most popular businesses to buy, and one which may represent an even more attractive purchase proposition if you have a particular taste for a certain type of food!
Conduct due diligence when looking to buy restaurant business even though your heart, or even your stomach, might tell you that this is the vocation for you. This industry is very competitive and there are many elements you want to consider. Allocate a period of time, experts recommend four weeks, to observe the operation of the business. This should enable you to get a good feel and to smooth out any peaks or troughs before you make your final decision.
You have several key areas to investigate including the premises, the financials, the equipment, lease, the operations and the employees. Do not be afraid to bring in experts, including an accountant experienced in the food business to help you, but as you go through your observation period, use your general business sense and a good portion of common sense to observe how everything works, especially from a client point of view.
For your paper and number crunching chores, expect to review the tax returns, profit and loss statements, cash flow worksheets, inventory records, employee records, equipment agreements, maintenance schedules, all necessary licenses, health inspections certificates and a history and copy of the lease.
When reviewing the financial documents, it’s essential to keep in mind that the restaurant business has a large volume of cash sales. Surprisingly often, many business owners decide to siphon off some of this cash for themselves, not reporting it to save on taxes. Over time this is not a good practice as this money could have been used for marketing purposes, and when it comes purchase business assets, it can be very difficult to prove income and therefore worth.
When you are inspecting the property, look at it from an overall perspective as well as in detail. Can it be adequately seen from nearby major roads, is signage appropriate, well-maintained and presentable? Are there any other major competitors and are they overbearing? What is your first impression when arriving in the parking lot? Take a look at external dumpsters and trash removal areas to make sure that these are as well-maintained as possible and are unobtrusive.
Moving inside, what is your first impression of the decor. Is the waiting area pleasant and contributory to the overall ambience? Is there adequate signage for bathrooms, emergency exits? Pay close attention to the bathrooms. They should be in perfect working order, comfortable and impeccably clean and well-maintained. In a restaurant, everything, repeat everything should be clean, presentable and in full working order.
Most of the equipment contained in a restaurant and specifically within its kitchen is subject to certification, inspection and permitting. Check to see that this is all up-to-date and timely. While every element of the equipment should be operated according to the letter of the law, you must also ensure that regular maintenance and cleaning schedules are top-notch. For major items and appliances, see whether contractor warranties are available and can be transferred to you.
Very often a lease can be a potential stumbling block when looking at a restaurant for sale. The landlord will want to ensure that the business is being operated as efficiently as possible and may be wary of transferring or issuing a new lease to someone who does not have much experience. Look for terminology within the lease stating that transfers will “not be unreasonably withheld,” and aim to ensure that you get at least as favorable terms during your tenancy. This would be a good time to assess the overall viability of the environment within which the business operates. If in a strip mall of some kind, are the anchor stores in good shape and do the majority of other businesses also appear sound? You do not want to see an anchor store disappear and the overall visitor level to the area decline.
When you analyze the operations of the business, you want to learn how the current owner operates and whether there are any immediate issues or challenges that you will have to take into account. Look closely at any “special arrangements” or unique selling points that involve a particular individual, a style or presentation of food. You want to be sure that these elements are transferable or will be present when you take over.
A restaurant will likely rise and fall on the strength of its employees. While you can expect a high turnover in any kind of restaurant, if you see some loyal staff and a good “team spirit” this can be a definite plus. Check to see how people are hired, the terms and conditions offered to them and exactly how they are paid.
While you should insist on an observation period, before you are involved in formal discussions with the seller why not kill two birds with one stone and visit the restaurant for a few nice dinners or lunches with other companions? You don’t have to show your hand at this stage and can get a really good feeling by observing how the staff come and go, the operation within the kitchen ideally and in general get an opinion of whether everything is orderly and well-structured during the busiest times.
Richard Parker is the President and founder of the prestigious Diomo Corporation – The Business Buyer Resource Center. His celebrated materials, seminars and consulting have encouraged thousands of aspiring business buyers from around the World to pursue their dream to buy a business.
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January 28, 2010
Useful Guidelines For Accurately Valuing A Gas Station For Sale
The process of gas station valuation can be a tricky business. Quite apart from the question of how you approach the actual valuation itself, you have many variables to take into account including principally whether the property is leased or owned and whether it is owned or part of a franchise agreement with a major oil company, for example. Above all else, remember to conduct a proper process of due diligence and pay particular attention to financials when trying to arrive at a good value proposition.
As an individual looking to buy gas station business, you must be prepared to make certain assumptions and decisions yourself and not to rely on the often partial information supplied by the seller. When all is said and done, it’s up to you to determine what the business is actually worth to you personally, as in most cases, the amount the business owner believes the gas station is worth rarely has anything to do with its real-world value.
In a traditional sense, there are usually two principal ways of looking at gas station convenience store valuation, and these are generally asset-based, where the income-producing assets are valued and totaled individually to reach the buy business price, or cash flow based, which is by far the most popular. In this particular instance, the overall profit is adjusted in relation to specific expenses, multiplied and then used to reach a price. The multiple is essentially the premium placed on the business and can be anything from one, up to five times this figure.
Before you can arrive at a value that you are happy with, you need to have certain fundamental questions answered. If the business occupies rented property you must engage with the landlord. Often times, landlords aren’t interested in setting up a new leases unless they’re quite confident that the new tenant has a significant amount of experience operating this particular kind of enterprise. However, even though they may have concerns about a potential new tenant, they are almost always willing to negotiate, as the idea of seeing their property sitting around empty is quite hard to accept!
As an owner of a gas station and convenience store you will have many different suppliers and vendors, some of which are absolutely critical to the ongoing success of the business. Never assume anything and make sure that you can enjoy an ongoing good relationship and great trading terms with these entities.
When it comes to cash sales, if the seller cannot prove it then you cannot include it as part of your value assessment. Some gas station owners will pride themselves on the amount of cash sales and put this to you as almost something magical. Remember that they have benefited from not paying taxes on this income, almost always cannot prove that it exists and cannot expect to therefore earn a premium from it.
Most often you will want to consider using the total owner benefit as a base to create a valuation for the business. This is defined as the net income of the business added to the owner salary, any perks, depreciation and interest less any amount that you might have to put aside for capital projects assessed. With regard to average business valuation, gas station or convenience stores that are full service will often command 2 to 3 times whatever the owner benefit figure it is. If it is a smaller establishment and self service, 1 to 2 times. Consider the volume of trade versus the amount of hours that you will have to put in. A 24-hour, seven-day a week establishment takes a lot of management and oversight.
While business financials and owner benefit multiples are primary to your decision-making process, remember to consider a host of other variables:
• During the process of observation, use a period when you actually count the number of patrons coming in and out of the station to enable you to come up with a good average for traffic.
• Remember that you should aim for between 25 and 33% return on your cash investment when purchasing a business such as this, although if you are going to be an absentee owner you should be prepared to accept a lower return.
• Watch out if the owner appears to be working excessive hours or is reliant on a number of his family members to help him staff the operation. Pay attention to employee records and costs and ask yourself whether you are prepared to be as hands-on as he appears to be.
• Consult with local authorities to see if there are any major road construction projects planned. Sometimes these are inevitable but can have major disruptive forces.
To really focus the attention of the seller as you establish a value for the gas station for sale, why not ask him or her to engage in an “earn-out” scenario, where a portion of the sale price is returned to them over a period of time subject to certain conditions. This will ensure that you have their full attention during the disclosure phase!
Richard Parker is the President and founder of the Diomo Corporation – The Business Buyer Resource Center. His inspiring materials, seminars and consulting have assisted thousands of business buyers with achieving their life long dream to buy a business.
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When looking to buy liquor store business, the process of due diligence goes way beyond just an assessment of the presented financials. It’s essential that you’re able to readily access all the necessary documentation, review information and research personnel as you carefully verify every detail of what you’re being told. It is recommended that you allocate at least four weeks for this process and do not be tempted to rush to judgement. Some issues may only come to light over a period of time and thus you should proceed carefully.
There are some decisions that you can make about buying a liquor store business before you immerse yourself fully in the due diligence process. While you may engage in a lot of number crunching and foot work as you go forward, is there anything that you have learned about the industry to this point, or about this specific business, its location or its owners thus far that should give you pause for thought? If for instance, you’ve already seen that the financial documents are incomplete for reasons stated by the seller, or the general condition of the store or its assets aren’t to the standard you had been led to believe, inventories are not complete, certificates, inspections or licenses are compromised for whatever reason – all are very good reasons for you to move on and start looking for a better investment elsewhere.
For a process of due diligence to be complete, you will need to concentrate on seven different areas:
1. The Premises.
We’ve already covered the crucial importance of allocating not less than four weeks to this endeavour, and you should reach an agreement with the seller for this set period of time so that you can personally observe the day-to-day operations of the business. First of all, you’re going to need to assess the inside and outside of the place of business and figure out a rough estimate of what you might need to pay out to replace, repair or upgrade. Don’t forget that the attitude of the employees is extremely important when it comes to the potential success of any retail business, and therefore you should immediately look into how the current employees interact with the customers. Are they always personable, attentive, prompt? Personal issues or conversations should not be apparent. Ask yourself whether the store looks good, has a good ambience, appears fresh and clean, has well-maintained restrooms and break areas and is generally spick and span.
You must also ensure that you are happy with the general location of the business, the surrounding stores, the type of people who frequent the area, the accessibility and especially beware of any pending major road construction in the area as this often has a significant bearing.
2. The Financials.
As a minimum, you will need to review the profit and loss statements, the balance sheets and tax returns. You would do well to employ the services of an accountant who is experienced in the liquor business to help you here. Look at all the supplier invoices and reconcile them to revenues. This may be a time intensive process but you will be able to determine your margins this way. Be very aware of any transactions that involve cash, especially if it involves your suppliers. You will need to get written confirmation from the suppliers of their ongoing terms.
Remember some of these industry benchmarks:
• gross margin should be between 24 and 28%.
• rent should be 7% of revenue maximum.
• product mix should be up to 70% liquor or up to 40% wine.
• labor should represent 5 to 7% of revenue.
• net profit should be 8 to 12% of revenue.
• inventory should be turned over between eight and 10 times per year.
3. The Equipment.
All equipment and furnishings should be in adequate working order and not in immediate need of repair or replacement. As such you should review all the maintenance and service records and look for yourself to see if all refrigeration cases are clean and well-maintained and all other equipment is well looked after.
4. Vendor Agreements.
Your wholesalers and suppliers are absolutely essential when you purchase liquor store business assets and you must get to know them well during your due diligence. Can arrangements be transferred to you or will you have to make new ones? You do not have to be prepared to settle with the existing suppliers or vendors and you should really investigate as many options or opportunities as you can. You may, for example, see better terms elsewhere and this knowledge will be great ammunition when you come to negotiations and peace of mind.
5. Lease Contracts.
Always be sure the lease is transferable or that there are no obstacles ahead of you. You must be able to assume or acquire a long-term lease before proceeding.
6. Operations.
It is likely that you will need a number of licenses and this should be a particular area of concern when it comes to a liquor license. Sometimes these may not be assigned or transferred or other onerous terms may be set by jurisdictions.
Go through the daily procedures from opening time to closing time; who has access to keys and alarm settings? Does the business have a procedure for emergencies of any kind? Ask the seller to provide you with an optimal inventory level. Ensure that you review all insurance certificates and be adequately covered for all eventualities. You will need to talk with credit card processors and merchant banks and be prepared to move to access better rates if necessary.
7. The Employees.
As this can be a significant cost and liability area, be focused here. Check each member’s compensation, especially if there’s any possibility of cash being paid “under the table.” If you see that there is a high turnover of employees, ask yourself why. Is there a procedure in place for training? While the seller will often be wary about letting his employees know that the sale is in process, you nevertheless need to analyze each employee individually, assess their loyalty and competence and adjust your plans accordingly. Understand that certain procedures may be quite traditional to them and you should ask yourself how you feel they will react if you need to make significant changes. If one or more employees are absolutely critical to your success, you will need to meet with them prior to consummating a contract.
When you find a liquor store for sale, if you conduct your due diligence correctly you will have the opportunity to see exactly how the business ticks, and you won’t be in for any surprises when you take over.
Richard Parker is the President and founder of the Diomo Corporation – The Business Buyer Resource Center. His inspiring materials, seminars and consulting have assisted thousands of business buyers with achieving their life long dream to buy a business.
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